03. Lesson: the three steps.
Step 1
Create a mood board so you can see your house story in pictures — this is a critical step in the translation of theory to practice. It doesn’t really matter what the platform is —- you can use Pinterest, a word document, or a folder of magazine pictures at your desk — it’s simply an exercise to critically think about what words mean to you in images. Creating a mood board will help you stay true to your house story, not to design trends or your own personal aesthetic.
Use your mood board as a reference when you’re shopping and selecting items as it is the cornerstone of a clear visual direction for your entire project.
When working, try to find an image (or images) for each aspect of your house story. Know that they won’t all be pictures of interiors, and shouldn’t be. For those of you looking for a number, I encourage you to select at least 20 images.
{ Go to your workbook and find Exercise 3.1 - Make a Mood Board From Your House Story. }
Step 2
It doesn’t have to be fancy, but roughly draw out your house and its rooms. By doing so, this creates a sort of shopping list for what you’ll need in each. A little tip from me: I try to imagine myself walking through a house, asking what I would want to see, where I would want to sit, and what I would want to look at on the walls. Know that your mud map doesn’t have to be neat or perfect, it’s just a sketch to form your shopping list. With a list and a plan, you’ll feel far more strategic and organised when you fit out your house.
{ Go to E3.2 - Make a Mud Map & Draw Out Your Rooms }
Step 3
The third step is styling. I know, it may seem funny that the third step is when we actually begin to do, but all the planning and dreaming and learning you’ve done til now is what makes a considered and professional space.
Something to consider, a little tip from me to you, is that this is a holiday property and your guests don’t need everything a normal home does. There’s no doubt you want them to be comfortable, but you’re also inviting them into a world for a short stay and, when there, they probably don’t need everything.
03. Lesson: 10 rules of styling.
Styling is about understanding the rules and practicing them to feel confident . A key part to this week is not just the learning, but to go and play and continue to practice throughout the duration of this class in your own home. Make a commitment to yourself to do this — check the hashtags below in Community to follow other people’s work because it could trigger some key learnings for you (or your for then).
For every straight thing, use a round thing. — How this works: for every straight edge, you need to add something round because humans always lived somewhere that didn’t have anything soft and round. By having something round, it starts to feel comfortable for a human to live in.
Consider round rugs and round coffee tables. Old books and old paper. Round lights. Flowers and leaves. Linen. Round creates harmony. Click here to see the rule applied and not applied.
Make triangles. — What you’re trying to do is make a series of triangles. It doesn’t have to all be a simple, basic, straight triangle. You want to create high points and low points and make everything feel beautiful. It’s also about pairings – high and small things with anchoring points, about creating rhythm so your eye has something to follow around. Click here to see the rule applied and not applied.
Use old as well as new. — Get stuff no one else has. The key to memorable things is the triggering between eye and mind, it’s not about vintage, its about having stuff no one else has. It doesn’t have to be something old and expensive, it can be a dog! It’s about one offs. Click here to see the rule applied and not applied.
Textures and layers. — I always work in odd numbers: three, five, or seven textures or layers. That’s about not getting bored in a space. It’s different to look at a space and to be in a space, you want to create somewhere people want to stay in. They want to holiday in the space. not somewhere that they’re just staying for the night. Click here to see the rule applied and not applied.
Hang everything unexpectedly. — It creates something memorable. It creates a strong memory and makes it highly photogenic. Click here to see the rule applied and not applied.
Everything tells the story. — It all plays in to telling the story, from whatever you decide your story is, you make choices based on the story. Make choices not based on what other people would like, or what you want the house to look like, make it based on the story. It’s a gradual evolving process and making edits as you go.
Balance. — Positive and Negative space 50/50. Start with stuff and no stuff because the eye needs release. Busy areas and quiet areas. Look to your story: if it’s a busy story, maybe you go 60 / 40 but if you have a quieter story, then you need to make it softer and give it space for balance. To make photos beautiful, it’s often about taking things away. Negative space is just as important as positive space. Click here to see the rule applied and not applied.
Hide the ugly stuff. — Hide the fridge, TV, appliances, all of it. It’s about hiding anything that isn’t attractive. Put things in cupboards and behind doors. Hide kettles and toasters. Anything that isn’t beautiful, it goes away. Anything you’re touching everyday, make it nice (like light switches). There are areas you can never hide, so just don’t take photos of them. It has too strong of an impact on the space. sometimes it is knowing that you like it or love it, but you don’t know why. Through a camera, you can notice more than in real life. You don’t care if people can tell why they love entering your space, just that they like it. Don’t forget that creating the perfect world includes inside the cupboards and bowls, too. Have cupboards and drawers that are locked off for everything you need. Click here to see the rule applied and not applied.
Remove any offensive colors. — I love this one! It’s officially called the ‘eyelash’ test. Squint your eyes a bit and look around. Which colours pop out? Take them out and see what a difference it makes. Reds and yellows are usually offenders, and funny enough, they are colours in nature that signal danger.
The biggest secret I could ever tell you…
…really, the biggest secret I could ever tell you is that I style through a camera lens. I like to work out where the house will be photographed from, set up a camera, and base my styling through the frame of the camera. Know that people are only ever going to purchase a stay at your property through photos so it’s crucial they look perfect. In this situation, real life is just slightly secondary. Click here to see this rule applied and not applied.
{ Go to E3.3 - Write Down The 10 Rules in Your Notebook.}
How to make decisions when you are planning, buying and styling
So, here is where people get stuck!! They tick off their house story, their moodboard, plan, understand the science of styling, practice a little bit, get the gist and are really proud. But then, when they get to the actual doing, they get frightened and reach for outside help or advice, going down a steep (and deep) spiral of indecision, landing in the murky waters of mixed aesthetics or, interestingly, a very bland result that’s hoping to please everyone.
What I want you to do — or what I would do if you had hired me — is to make decisions based on your unique house story and moodboard. Make sure you are completely happy with them before you start and take them everywhere with you, on every sourcing and shopping adventure. They are your touchstone.
So…what does actually using your house story to make decisions look like? Well, if you’re considering lighting options and one of your key house story elements is ‘humble,’ you wouldn’t choose a shiny, modern pendant, or a chandelier, or antique crystal — you would look to a bare bulb, cords, wire, maybe old ropes intertwined, very aged fittings you found that would have been cheap back in the day.
Another example: perhaps you’re looking at tiles for the bathroom and your home is a beach house and your story is ‘relaxed.’ You wouldn’t go for a pattern or black and white checks, or even subway tiles, or something even more formal. Perhaps the solution is a basic concrete tile that’s been tumbled or aged, something very unfussy.
One more: if you have a cottage and your story is ‘Victorian.’ You wouldn’t select the sort of black tap-ware that is so popular right now, you’d want to choose traditional fixtures that speak to a by-gone era. You’d forgo a big, round, modern bath for an old clawfoot. You see?
Write this down in your notes:
When I need to make a decision, I look at my house story and ask what fits.
Try to not worry too much about the end result, I promise it will all come together perfectly. Trust the process.
A few final thoughts on styling ….
Every single person I have talked to or met, whether they’re a student or an expert in the industry, has self-doubt when it comes to styling so don’t let this stop you because everyone will have it. It’s so important to practice and play. Also remember that it’s going to be successful if it comes from you because it’s going to be authentic and yours. It’s also important to get comfortable with this feeling of self-doubt because no matter how successful you are or however much you’ve done, it will always be there in some form or another, so it’s up to you how you want to use it.
03. Just so they’re all in one spot: your exercises.
E3.1 - Make a Mood Board From Your House Story.
E3.2 - Make a Mud Map & Draw Out Your Rooms.
E3.3 - Write Down The 10 Rules in Your Notebook.
There’s a lot of very ‘hands on’ homework this week so be sure to do it, take before and after photos, and share.